diff --git a/.env.example b/.env.example
index 4461aa7..798e265 100644
--- a/.env.example
+++ b/.env.example
@@ -13,6 +13,10 @@ STANDARD_SITE_NAME=Angular.Schule
 STANDARD_SITE_DESCRIPTION=
 # Optional safety guard: abort if the logged-in DID differs from this value
 STANDARD_SITE_EXPECTED_DID=did:plc:zfvlnrdh7cotokow5hx7czxi
+# Optional publication icon (profile image), square >=256x256, png/jpg/webp.
+# Defined per site by the consuming website-articles repo — an http(s) URL or a
+# local file path (relative to the build dir) — never hardcoded here.
+STANDARD_SITE_ICON=
 # Set to "false" to opt out of the standard.site discovery feed
 STANDARD_SITE_SHOW_IN_DISCOVER=true
 # Set to "true" to log what would be written/pruned without touching the PDS
diff --git a/STANDARD-SITE.md b/STANDARD-SITE.md
index c81a2b0..53eede5 100644
--- a/STANDARD-SITE.md
+++ b/STANDARD-SITE.md
@@ -32,6 +32,7 @@ and angular-buch.com); each parent repo supplies its own config.
 | `STANDARD_SITE_NAME` | no | Publication name. Default: the handle. |
 | `STANDARD_SITE_DESCRIPTION` | no | Publication description. |
 | `STANDARD_SITE_EXPECTED_DID` | no | Abort if the logged-in DID differs (guards against a wrong account). |
+| `STANDARD_SITE_ICON` | no | Publication profile image (square ≥256×256, png/jpg/webp). An http(s) URL or a local file path; uploaded as a blob and set as the publication `icon`. |
 | `STANDARD_SITE_SHOW_IN_DISCOVER` | no | `false` to opt out of the discovery feed. Default `true`. |
 | `STANDARD_SITE_DRY_RUN` | no | `true` logs the records that would be written/pruned without touching the PDS. |
 
diff --git a/standard-site/atproto.ts b/standard-site/atproto.ts
index 3563d4c..ca64b1f 100644
--- a/standard-site/atproto.ts
+++ b/standard-site/atproto.ts
@@ -64,6 +64,37 @@ export async function putRecord(
   });
 }
 
+/** A blob reference as embedded in a record after uploadBlob. */
+export interface BlobRef {
+  $type: 'blob';
+  ref: { $link: string };
+  mimeType: string;
+  size: number;
+}
+
+/** Upload a binary blob to the repo; returns the blob ref to embed in a record. */
+export async function uploadBlob(
+  pds: string,
+  session: AtpSession,
+  bytes: Uint8Array,
+  mimeType: string,
+): Promise<BlobRef> {
+  const response = await fetch(`${pds}/xrpc/com.atproto.repo.uploadBlob`, {
+    method: 'POST',
+    headers: {
+      'content-type': mimeType,
+      authorization: `Bearer ${session.accessJwt}`,
+    },
+    // undici accepts a Uint8Array body at runtime; the DOM BodyInit type doesn't list it.
+    body: bytes as unknown as BodyInit,
+  });
+  const text = await response.text();
+  if (!response.ok) {
+    throw new Error(`XRPC uploadBlob failed: ${response.status} ${text}`);
+  }
+  return (JSON.parse(text) as { blob: BlobRef }).blob;
+}
+
 export async function deleteRecord(
   pds: string,
   session: AtpSession,
diff --git a/standard-site/publish.ts b/standard-site/publish.ts
index f720a57..565a479 100644
--- a/standard-site/publish.ts
+++ b/standard-site/publish.ts
@@ -10,6 +10,8 @@
  * (see readConfig), so the same shared build serves multiple websites. When the
  * required config is absent the whole step is a no-op, keeping it opt-in.
  */
+import { readFile } from 'fs/promises';
+
 import { EntryBase } from '../shared/base.types';
 import { extractFirstBigParagraph } from '../shared/list.utils';
 import { stripHtmlTags } from '../shared/html.utils';
@@ -20,6 +22,7 @@ import {
   listRecords,
   putRecord,
   rkeyFromUri,
+  uploadBlob,
 } from './atproto';
 
 const PUBLICATION_COLLECTION = 'site.standard.publication';
@@ -42,6 +45,8 @@ interface StandardSiteConfig {
   description?: string;
   expectedDid?: string;
   showInDiscover: boolean;
+  /** Publication icon: an http(s) URL or a local file path (png/jpg/webp). */
+  icon?: string;
   dryRun: boolean;
 }
 
@@ -64,10 +69,35 @@ function readConfig(): StandardSiteConfig | null {
     description: process.env.STANDARD_SITE_DESCRIPTION || undefined,
     expectedDid: process.env.STANDARD_SITE_EXPECTED_DID || undefined,
     showInDiscover: process.env.STANDARD_SITE_SHOW_IN_DISCOVER !== 'false',
+    icon: process.env.STANDARD_SITE_ICON || undefined,
     dryRun: process.env.STANDARD_SITE_DRY_RUN === 'true',
   };
 }
 
+/** Guess an image MIME type from a URL or file path. */
+function iconMimeType(source: string): string {
+  const ext = source.split('?')[0].split('.').pop()?.toLowerCase();
+  switch (ext) {
+    case 'png': return 'image/png';
+    case 'jpg':
+    case 'jpeg': return 'image/jpeg';
+    case 'webp': return 'image/webp';
+    default: throw new Error(`standard.site: unsupported icon type ".${ext}" (${source})`);
+  }
+}
+
+/** Load icon bytes from an http(s) URL or a local file path. */
+async function loadIconBytes(source: string): Promise<Uint8Array> {
+  if (/^https?:\/\//i.test(source)) {
+    const response = await fetch(source);
+    if (!response.ok) {
+      throw new Error(`standard.site: cannot fetch icon ${source}: ${response.status}`);
+    }
+    return new Uint8Array(await response.arrayBuffer());
+  }
+  return new Uint8Array(await readFile(source));
+}
+
 /** Normalise a YAML date (ISO string or date-only) to an ISO 8601 datetime. */
 function toIsoDateTime(value: string): string {
   return new Date(value).toISOString();
@@ -117,6 +147,21 @@ async function upsertPublication(
     record.description = config.description;
   }
 
+  if (config.icon && config.dryRun) {
+    console.log(`  [dry-run] would upload publication icon from ${config.icon}`);
+  } else if (config.icon) {
+    // Non-fatal: a missing/broken icon must not fail the whole publish.
+    try {
+      const bytes = await loadIconBytes(config.icon);
+      record.icon = await uploadBlob(config.pds, session, bytes, iconMimeType(config.icon));
+    } catch (error) {
+      console.warn(
+        `standard.site: skipping icon (${config.icon}):`,
+        error instanceof Error ? error.message : error,
+      );
+    }
+  }
+
   if (config.dryRun) {
     console.log(`  [dry-run] would upsert publication ${PUBLICATION_RKEY} -> ${config.url} (${config.name})`);
   } else {